Crocs x Christian Cowan
A bold digital experience for a high-fashion collaboration
Overview
To celebrate Crocs’ bold new partnership with British designer Christian Cowan, We Are Social Amsterdam led a digital-first campaign to launch the limited edition collection. The goal was to craft an immersive, fashion-forward e-commerce experience that would translate Cowan’s avant-garde aesthetic into a fun, fearless and seamless shopping journey.
The Process
01. UX Audit
I started with a comprehensive analysis of Crocs’ existing digital presence and customer journey. The audit helped us identify friction points and areas to elevate visual storytelling and engagement.
02. Wireframing
I created mobile-first wireframes focused on intuitive navigation, modular storytelling, and rapid access to shop categories.
03. UI Assistance
I supported the Art Director by transforming wireframes into high-fidelity mockups, ensuring consistency with Crocs’ design system and Cowan’s high-fashion tone.
04. Accessibility & Responsiveness:
I helped optimize the layouts to be accessible and fully responsive across devices, integrating WCAG principles and usability best practices.
Process Gallery
Contact Me
I am ready and excited to start your project.
Fill out the form — I'll beam back within a day.
I am ready and excited to start your project.
Fill out the form — I'll beam back within a day.
01 / 06