Brand Designer

CVJungle

Streamlining recruitment in Latin America

Role

Brand Designer
UX/UI Designer

Scope

Branding and Website

Direction

https://www.crunchbase.com/organization/cvjungle-com

Overview

Platform Design & Branding for a Guatemalan SaaS startup that provides a comprehensive solution for financial management and analysis. The project involved creating a cohesive brand identity and designing an intuitive user interface for their web application.

The Process

01. Discovery & Vision Alignment

We began the project with a series of vision-mapping sessions with the founding team. The goal was to clearly define the platform’s purpose: to simplify how companies find candidates for low- and mid-level roles, while offering tools for better hiring decisions through data. During this phase, I gathered insights about the audience—both job seekers and recruiters—and translated them into design and communication goals.

02. UX/UI & Product Design Strategy

Using a lean, iterative approach, I designed the first version of the platform focusing on clarity and ease of use. Key steps included:
•Wireframing core flows for candidates (resume creation, profile setup) and companies (search filters, candidate comparison).
• Prioritizing features that solved real problems—such as fast profile filtering and visual resume stats.Prototyping and testing user flows internally before development.
• Designing responsive layouts for both desktop and mobile.

03. Brand Positioning & Identity Design

The startup needed a strong visual identity that felt modern, trustworthy, and professional. I led the brand development process by:
• Researching industry trends and competitors.
• Sketching logo concepts based on keywords like
"growth," "connection," and "clarity." Creating moodboards to capture tone and style direction.
• Designing a scalable logo and selecting a clean, accessible font pairing.
• Developing brand guidelines covering color palettes, logo usage, and visual tone.

04. Visual Consistency Across Channels

To ensure a cohesive experience, I created a complete visual language system: icons, infographics, color schemes, and UI components that aligned across the website, ads, and pitch materials.

05. Marketing Asset Creation

To support early-stage user acquisition, I designed:
• Social media graphics with recruitment tips and platform features.
• Ad banners for use on local job boards and news outlets.
• Email templates for onboarding and candidate matches.
• Presentation decks for investor and client pitches.

06. Collaboration & Agile Workflow

Throughout the project, I worked closely with developers to align on design specs and deliver pixel-perfect assets. I also collaborated with our marketer to test different messaging strategies, ensuring that design supported business goals at every stage.